Should advertising agencies have in-house production companies? Or, production companies they have interests in? There is an ongoing debate in the advertising, film and digital video production industries, that advertising agencies who are involved in this practice are in a conflict of interest. That, this ownership presents a present danger to clients, who more than often are provided cooked up…
According to experts Nigeria’s entertainment and media market by 2019, will generate an estimated total revenue of US$8.1 billion. The Internet will be the key driver of growth for Nigeria. Television, comprising revenue from TV advertising and subscriptions, is the other main driver. Excluding Internet access, television, filmed entertainment and video games are the areas where Nigerian consumers are expected…
After tendering for the project and more than 4 presentations, we where called to negotiate for the project. Negotiations where friendly, firm and very detailed. A cost was agreed and only at the contract stage where we informed that only an LPO would be issued. No prepayment. Fine, but wished you had told me that upfront. We where now not…
BACKGROUNDIBST is one of Nigeria’s leading creators of television, music and film programming, new media and entertainment products. IBST designs, creates, produces and distributes media, entertainment and lifestyle products based on contemporary African culture. It is structured as a Limited Liability company with 100% Nigerian ownership, operating businesses in television, film and event production, interactive media services and broadcasting. IBST…
Television production can be defined as the creation, development, production, management and distribution of commercially innovative and original TV content and properties across multiple delivery platforms and channels. An individual or company may well supply a blend of content and associated services to its customers, clients and broadcasters. Today this includes also the opportunities the telecommunication industry presents to content…
The challenges facing broadcasters and producers in Nigeria today are numerous, but what is emerging is a strong base upon which to build and grow the exciting possibilities of the future. We need to keep our focus on what viewers want to watch and listen to in this age of consumerism. We must stay abreast of the emerging challenges and…